Website design – the perfect home page

Does your website home page look like a classy establishment or a flea market? Helpful tips on building the perfect home page for your internet marketing website.

Congratulations! By purchasing your own piece of cyberspace you have confirmed yourself as a serious internet marketer.

Before you delve into the joys of your cpanel it is time to sit down with a piece of paper and plan your online shop window.

What exactly is your site about? Who is your target visitor? What will they be looking for that you can supply? Write these fundamentals down at the top of the page.

If you were looking for your site, what would you do? It is likely you would start with a search engine such as Google or Yahoo so I suggest you do just that. Type your keywords in and do some research on your competition. What do you like about their site? What made you want to leave in a hurry? This is a valuable yet free education into what makes a successful website.

Some sites look like a parking place for ads. It can be very hard to find what the site can offer as any content is burried under advertising. First impressions are vital - one click of the back button and your visitor is gone for good. If all that fills your browser window is a large header graphic and some ads then would you bother scrolling down to see more? Worse still, imagine one of those ads offers just what you were looking for - you would click away without even remembering the rest of the site was there.

I'm all for adding income streams such as Adsense to your site but limit the advertising on your home page to some discreet links near the bottom of the page. If your website visitor has read down to the bottom of the page and not found what they were looking for then certainly offer them some alternatives but don't hurry their departure.

It may seem pessamistic to think about your visitor leaving when they have only just found your site but don't miss any opportunity to encourage them to return. Make sure you have a simple signup form on your home page and offer visitors something useful. This may be a newletter to keep them informed of your latest offers or an ecourse, for example. This is the only circumstance when a pop-up may be appropriate on your home page.

What is your target visitor looking for? If they are shopping around for the best price on something then they could probably care less 'about me'. If you are offering a service or a business proposition however then this is a critical area for your consideration. You will want a welcoming head and shoulder photo of yourself with your name and contact details in plain view. If your visitor wants a good deal then your hottest offer will take this pride of place.

Is a picture worth a thousand words? If you are offering a graphic design service then by all means knock yourself out. If not then carefully consider how hard every image is working for you. Graphics are great for window dressing a site and making it more appealing. Graphics can also slow down your page's load time. Have you ever given up when a page was too slow to show? Do you care that there may well have been a fantastic visual feast if you had waited longer?

Back to your piece of paper and work out where you want your visitor to go next. Try and keep the links from your main page at 5-10 only. There is such a thing as too much choice and too many options can give the impression that little of your site will offer what your visitor really wants. Would you spend time reading through lots of options when it is easier to click away and start again with another of the 8 billion sites competing for your attention? Not only are fewer links less confusing for your visitor but again less links mean a faster load time for your page. Work out the logical groups for your site's information then link to these group menus from your home page.

What is the colour scheme for your site? Do you want something vibrant to inspire action? Are calming pastels that instill confidence closer to your goal? You will want to keep within a simple palette of colours thoroughout your site so it does not seem disjointed so consider your site livery carefully.

Does your shop window invite customers in off the street? Does it look like a classy establishment or a flea market? Keep your homepage clean, clear and simple and it will welcome website visitors into your site.

Guys from The Northern Pearl



  1. November 1, 2017

    I will invite all my friends to your blog, you really got a great blog.`~`-,

  2. Hey very nice website!! Guy .. Excellent .. Superb .. I’ll bookmark your website and take the feeds also…I am satisfied to search out so many useful information here within the submit, we’d like work out extra techniques on this regard, thanks for sharing.

  3. I’ve recently started a blog, the info you offer on this website has helped me tremendously. Thank you for all of your time & work. “Her grandmother, as she gets older, is not fading but rather becoming more concentrated.” by Paulette Bates Alden.

  4. November 2, 2017

    I was reading through some of your content on this website and I think this site is real informative ! Keep on putting up.

  5. November 2, 2017

    This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  6. November 2, 2017

    Merely wanna remark on few general things, The website pattern is perfect, the content is very good : D.

  7. Very interesting info!Perfect just what I was looking for!

  8. I genuinely enjoy looking through on this web site, it has got great posts. “Never fight an inanimate object.” by P. J. O’Rourke.

Leave A Reply

Your email address will not be published. Required fields are marked *